While there might not be obvious similarities between a Silicon Valley start-up and a public college in Rhode Island, taking a page from the tech-industry playbook may be the key to the future of higher education.
It doesn’t take long during a conversation among app developers before someone mentions the term UX — user experience. The term refers to the interaction between a person and a tool or system. Understanding the user experience guides the decisions that developers make as they design apps: Do users intuitively know how to use a particular app, or does it leave them confused and disoriented? If they have a bad experience, people simply won’t use it, regardless of its capabilities. Successful companies make user experience a top priority.